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Tourism & Conservation Alliance (TCA) is an annual international membership, improvement, and conservation program for tourism operators that want to connect their business in a meaningful way to biodiversity protection, an international network, and a credible sustainability journey.
The program brings together conservation projects, visibility, content, progressive improvement, and, where the right conditions exist, network opportunities linked to calls and funding that can be reinvested.
The program was not designed as a simplified certification, but as a more careful and credible model to help operators take a real step forward.
It offers an accessible pathway, strengthens what the operator is already doing, connects membership to concrete conservation projects, and can gradually open up network opportunities and shared initiatives, without promising guaranteed results or funding.
Key points
Each member joins the program for 12 months.
Upon joining, they receive:
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During the year, the member takes part in a light but structured pathway, with updates, visibility tools, content, and opportunities consistent with their profile.
Program members contribute to the support of concrete conservation projects.
The program is built around two main streams:
Each member is mainly associated with one of the two groups based on their business, location and operational profile. In some cases, the Foundation may define the most suitable group.
The supported projects are updated every six months. In this way, each member can say that they contribute to supporting two conservation projects per year, always within their main stream of reference.
Every six months, each member will receive a short report on the conservation results achieved thanks to their contribution.
Every TCA membership creates a direct connection between responsible tourism and practical conservation.
For the current six-month cycle, the Tourism & Conservation Alliance supports two concrete projects: one dedicated to marine biodiversity and one focused on forests, communities,and terrestrial biodiversity.
Members are associated primarily with the project stream that best reflects their business profile and operational context. At the end of each six-month period, they will receivean update on the conservation results supported through the programme
Marine Turtle Recovery, Care and Rehabilitation Centre
In partnership with Fondazione Cetacea – Riccione, Italy
Through the Sea Stream, TCA members contribute to the Marine Turtle Recovery, Care and Rehabilitation Centre managed by Fondazione Cetacea in Riccione.
The centre rescues and cares for injured or distressed marine turtles, supports their rehabilitation and release, collects valuable data on the health of the Adriatic Sea, and promotesawareness among schools, visitors, fishermen, and local communities.
Support contributes to rescue and first response activities, veterinary care, rehabilitation, releases, monitoring, and educational initiatives.
Reforestation and Community Development in the Usambara Mountains
In partnership with Friends of Usambara – Tanzania
Through the Earth Stream, TCA members contribute to the work of Friends of Usambara Society, an organisation combining sustainable tourism, reforestation, agroforestry, and environmentaleducation in the Usambara Mountains.
Support helps strengthen nurseries, seedlings, planting activities, environmental training, and the involvement of local communities, schools, farmers, and women.
The project contributes to protecting forests, water resources, soil health, biodiversity, and climate resilience in one of Tanzania’s most important ecological areas.
Three levels, one progressive logic.
Tourism & Conservation Alliance may identify and develop applications for calls, funds, and opportunities that are consistent with the program, building, where possible, network initiatives or partnerships involving members.
This activity aims to create additional opportunities which, if they materialize, may generate resources to be reinvested in:
Note: It is essential to clarify that the program cannot guarantee the awarding of funding, nor selection in calls. Opportunities will be evaluated and developed only where concrete conditions of relevance, feasibility, and value for the network exist.
The program is designed for tourism operators that want to connect their business concretely to a credible sustainability and conservation pathway.
The most suitable profiles include:
To ensure clarity and fairness, Tourism & Conservation Alliance does not offer, at this stage:
Joining the program means:
Is it a certification?
No. At this stage, the program is not a certification. It is a program of membership, participation, and improvement.
Is the membership the purchase of services?
No. Membership represents annual participation in the program and a contribution to its development and to the supported conservation projects.
How are the supported projects selected?
Members are mainly associated with either the sea or land stream based on their profile. The supported projects are updated every six months.
Does everyone receive the same benefits?
No. There is a progressive three-level structure: Explorer, Impact, and Pioneer.
Can the program guarantee access to calls or funding?
No. The program may identify and develop networking opportunities, but it cannot guarantee results or funding.
If you would like to join an international program that brings together tourism, biodiversity, and conservation in a concrete way, you can request information and assess which membership level best fits your profile.
World Sustainability Foundation
Phone: +39 333 3388607
Via Giotto 26, 20145 Milan, Italy
Tax ID number 97915080150
info@worldsustainabilityfoundation.org
If you are a journalist, write to:
press@wsogroup.org
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